Human knowledge is growing at a speed that’s hard to keep up with. Every day brings more studies, books, videos and courses than anyone could read in a lifetime.
As you read this, millions of people are producing information, theories, books, videos.
Passing on knowledge is something we do all the time. When we organize a learning experience, we create an opportunity: meet a demand and generate abundance for everyone.
The next step, in my view, isn’t to produce more. It’s to know:
WHEN to offer SPECIFIC knowledge to those who REALLY NEED IT.
In other words: get the timing right.
Bill Gross, in a TED talk, compared startups that succeeded and failed. According to him, timing was one of the most decisive factors. Uber and Airbnb bet that, in the middle of a crisis, people would be more open to sharing what they own. Other good ideas died because the infrastructure wasn’t there: weak broadband, video that wouldn’t load.
And there’s a corollary: an opportunity that has passed, has passed. In the knowledge business, once your audience is satisfied, it makes no sense to “buy again.”
Today this is even clearer. Artificial intelligence explains almost any subject in seconds. What it can’t do alone is the experience only you lived, the reading of your client’s context, the way of teaching that is yours.
So the invitation stands:
TEACH WHAT YOU KNOW.
Someone out there can use that knowledge to change their reality, their surroundings, the perspectives of their own life and community.
What do you know that you could be teaching right now?
Is there a decision weighing on you? Sometimes what’s missing isn’t an answer, it’s a good conversation with someone from the outside. If it makes sense, let’s talk. No script, no strings.