If you run a business, you know it: some days it feels like you’re shouting into the void.
Complex decisions, big bets, changing course halfway through. Decisions that touch many people and many parts of the business. And very often, with nobody to truly talk to.
I’m not only talking about small business owners. C-level executives in large companies go through the same thing. The greater the responsibility, the harder it is to find a space for an honest conversation, with no filters and no hidden agendas.
Then comes the second problem: the lack of good questions.
There’s no shortage of opinions. Everybody has one. What’s missing is someone who asks what really matters and helps you organize your thinking in the middle of the chaos. A well-placed question can be worth more than a thousand ready-made answers.
Add family to the mix and it gets harder. Many entrepreneurs work inside family businesses, where the rules are different. Decisions affect bonds that go far beyond a contract. Balancing logic and emotion becomes a daily exercise.
You might be thinking: “But I already have consultants and specialists.”
You do, and they’re essential. But each one sees the world through the lens of their own field. Finance looks at numbers. Legal sees risk. Sales wants revenue. And then? Who puts it all together and looks at the whole game?
That’s where an advisor comes in. Someone with a systemic view, who understands business and, above all, has real-life mileage.
Because at the end of the day, no strategy works if the mind of the decision-maker is overwhelmed by doubt.
Have you felt this loneliness? Tell me in the comments how you dealt with it.
Transparency note: the first draft of this text was written with the help of AI.
What if you didn’t have to decide everything alone? An advisor, even just one, changes the quality of the questions you ask yourself. Curious how it would work in your company? Take a look at the advisory work or tell me where you are.